The Indian approach to business: Devdutt Pattanaik at TEDxGateway 2013
Dr. Devdutt Pattanaik
writes and lectures extensively on the relevance of mythology in matters related to leadership, entrepreneurship, branding, management and governance. He serves as Chief Belief Officer
of the Future Group
. And is also story consultant to Star TV
in medicine, he spent 15 years in healthcare and pharmaceutical industries including Apollo Health Street
and Sanofi Aventis
, before joining Ernst & Young
Advisor. All this while, he spent his spare time studying and writing sacred stories, analysing symbols and rituals and their impact on culture.
That is when he met Kishore Biyani
of Future Group (Big Bazaar
) who convinced him to turn his hobby into his vocation.Currently
he is a leadership coach and inspirational speaker for many o...